

Beyond Short-
Term Profits
Nurturing People
Process Excellence
& Governance
Planet & Society
Our Associates
INTRODUCTION
Axiata Group Berhad | Sustainability & National Contribution Report 2016
15
INTRODUCTION
National
Contribution Report
OUR MANAGEMENT
APPROACH
Best Practices Across
the Value Chain
Customer Centricity
Digitising Processes
Strong Governance
Corporate
Responsibility
Environment
Management
Disaster Management &
Response
Process
Excellence and
Governance
Planet and
Society
Axiata has established common best
practice standards across the Group
to ensure that our entire value chain
meets our sustainability benchmarks.
We take measures including directed
engagement with our vendors, retailers
and business partners to ensure they meet
the sustainability requirements of our
processes. Axiata also takes its customer
engagement process seriously and tracks
customer experience levels via a set of
KPIs. We continue to work on enhancing
our internal and external processes by
introducing digitisation and automation.
The Axiata Group is governed by the Axiata
Regulatory Compliance Framework to
ensure that we comply with the regulatory
requirements in each of our markets. Finally,
Axiata has a robust governance framework
that oversees processes throughout our
organisation from the Group level down to
each individual OpCo.
In mitigating the environmental impact
of our business activities, edotco, our
infrastructure company, is focused on
green technology and spearheads our
efforts to reduce the Group’s carbon
footprint. edotco works towards our
target of reducing the greenhouse gas
(GHG) emissions of our passive network
infrastructure by 40% from our baseline
year of 2013. At the same time, our
OpCos deliver corporate responsibility
(CR) initiatives that are designed to
empower and enrich the communities
and societies where they operate. Under
Phase 2 of our sustainability journey, we
have started standardising our CR efforts,
which has seen all OpCos participate in
three core CR initiatives:
(i) Education
(ii) Green Initiatives
(iii) Disaster Management and Response
Moving Forward
Our sustainability management approach will
evolve in tandem with our business activities
and operations, which are changing to meet
our goal of becoming a NewGeneration Digital
Champion. Our management approach will
also change in line with new developments in
the industry to ensure that our sustainability
initiatives remain relevant, and will continue to
address our stakeholders’ concerns.
One of our key priorities over the next
few years is to continue harmonising and
standardising our sustainability practices
across the Group. We have already started
to do so in relation to the delivery of
initiatives on education, green initiatives and
disaster response, and we intend to continue
intensifying our efforts in this area. Our goal
is to ensure that all OpCos are assigned
individual roles in these key areas, and that
these roles harmonise with the rest of the
Group, including the Corporate Centre, to
maximise the effectiveness of our efforts.
Once we have completed the integration of
our sustainability initiatives throughout the
Group, our aim is to start looking at further
innovating on our sustainability initiatives to
establish Axiata as a regional leader in the
areas of sustainability practice and disclosure.
We plan to start looking at new innovations
beginning in 2019.