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Beyond Short-

Term Profits

Nurturing People

Process Excellence

& Governance

Planet & Society

Our Associates

INTRODUCTION

Axiata Group Berhad | Sustainability & National Contribution Report 2016

15

INTRODUCTION

National

Contribution Report

OUR MANAGEMENT

APPROACH

Best Practices Across

the Value Chain

Customer Centricity

Digitising Processes

Strong Governance

Corporate

Responsibility

Environment

Management

Disaster Management &

Response

Process

Excellence and

Governance

Planet and

Society

Axiata has established common best

practice standards across the Group

to ensure that our entire value chain

meets our sustainability benchmarks.

We take measures including directed

engagement with our vendors, retailers

and business partners to ensure they meet

the sustainability requirements of our

processes. Axiata also takes its customer

engagement process seriously and tracks

customer experience levels via a set of

KPIs. We continue to work on enhancing

our internal and external processes by

introducing digitisation and automation.

The Axiata Group is governed by the Axiata

Regulatory Compliance Framework to

ensure that we comply with the regulatory

requirements in each of our markets. Finally,

Axiata has a robust governance framework

that oversees processes throughout our

organisation from the Group level down to

each individual OpCo.

In mitigating the environmental impact

of our business activities, edotco, our

infrastructure company, is focused on

green technology and spearheads our

efforts to reduce the Group’s carbon

footprint. edotco works towards our

target of reducing the greenhouse gas

(GHG) emissions of our passive network

infrastructure by 40% from our baseline

year of 2013. At the same time, our

OpCos deliver corporate responsibility

(CR) initiatives that are designed to

empower and enrich the communities

and societies where they operate. Under

Phase 2 of our sustainability journey, we

have started standardising our CR efforts,

which has seen all OpCos participate in

three core CR initiatives:

(i) Education

(ii) Green Initiatives

(iii) Disaster Management and Response

Moving Forward

Our sustainability management approach will

evolve in tandem with our business activities

and operations, which are changing to meet

our goal of becoming a NewGeneration Digital

Champion. Our management approach will

also change in line with new developments in

the industry to ensure that our sustainability

initiatives remain relevant, and will continue to

address our stakeholders’ concerns.

One of our key priorities over the next

few years is to continue harmonising and

standardising our sustainability practices

across the Group. We have already started

to do so in relation to the delivery of

initiatives on education, green initiatives and

disaster response, and we intend to continue

intensifying our efforts in this area. Our goal

is to ensure that all OpCos are assigned

individual roles in these key areas, and that

these roles harmonise with the rest of the

Group, including the Corporate Centre, to

maximise the effectiveness of our efforts.

Once we have completed the integration of

our sustainability initiatives throughout the

Group, our aim is to start looking at further

innovating on our sustainability initiatives to

establish Axiata as a regional leader in the

areas of sustainability practice and disclosure.

We plan to start looking at new innovations

beginning in 2019.