Axiata Group Berhad - Sustainability Report 2016

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BEYOND SHORT-TERM PROFITS 36 Axiata Group Berhad | Sustainability & National Contribution Report 2016
Sisternet, XL’s digital home
for Indonesian women, is
an online portal that helps
empower, equip and inspire
women, and better include
them in the digital economy.
The portal publishes informative articles
that empower and enrich the lives of
Indonesian women. Information available
on Sisternet includes health and career
tips, lifestyle information, family life
and shopping. It also offers mentorship
through the Sisternet Academy.
XL launches digital “home” for
women in Indonesia
A study in Indonesia showed that women
are lagging behind men in the use of
digital services including the use of
mobiles to support their day-to-day lives.
The study goes on to note that the level
of internet use by Indonesian women
was between 30% and 40% lower than
other countries in ASEAN. Sisternet aims
to address the gender disparity and to
encourage greater female participation in
mobile use.
Sisternet is offered for free for non-
premium services, which includes
informational articles, games and
forum access. There is also a section of
premium services that will incur a charge
of Rp. 5,000 per month. The website is
accessible at and
also through a free app on Android-
based operating systems.
Moving Forward
The Group will need to accelerate its
investments in infrastructure and product
development going forward towards
achieving our goal of becoming a New
Generation Digital Champion. This is
necessary not only to secure the stability of
our commercial interests, but also in building
a sustainable and empowered community
that participates in the digital economy. It
is, therefore, critical for us to contribute to
development initiatives aimed at expanding
participation, particularly to underserved
communities who have fallen behind due to
a variety of reasons.
We have seen positive traction in the
development of our digital products and
services, and the efforts we have put in to
develop local digital ecosystems are yielding
fruit. However, we recognise that we are still
at the very early stages of becoming a full-
fledged digital economy in our operating
markets. Thus, we remain focused on
our investment commitments and will
continue to introduce new innovations and
technologies to our markets.
BEYOND
SHORT-TERM PROFITS