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BEYOND SHORT-TERM PROFITS
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Axiata Group Berhad | Sustainability & National Contribution Report 2016
BEYOND
SHORT-TERM PROFITS
Smart Axiata added
80,000
m-insurance
subscribers
every month between
December 2015 and
February 2016
With Robi’s m-insurance
offering, subscribers
receive free life
insurance covering up to
USD740
Dialog offers
Personal Accident
insurance from as low as
USD0.20
per month
Enhancing safety nets for our stakeholders
M-insurance offers much needed financial safety
nets to our customers who are uninsured. Our
OpCos provide affordable insurance coverage
as part of customer subscriptions to reach out to
segments of the population who, for financial or
other reasons, cannot afford insurance through
regular channels. One of our key insurance
partners is BIMA MILVIK, a leading provider of
mobile-delivered insurance and health services
in emerging markets.
As at the end of 2016, BIMA had successfully
partnered with Dialog, Robi and Smart to offer
insurance to their subscriber base, and is in talks
of doing the same with Celcom. In the case of
Celcom, surveys show that the bottom 40% of
the Malaysian population are uninsured, and will
stand to benefit significantly should they enroll
in m-insurance.
For example, with Robi’s m-insurance offering,
subscribers receive free life insurance covering
up to USD740 based on their mobile usage.
They can also opt to subscribe to a Doctors
Consultation service for USD0.40 per month,
which gives them unlimited calls to a panel
of doctors for immediate advice over the
telephone. In Sri Lanka, Dialog offers Personal
Accident (PA) insurance for between USD0.20
and USD1.00 per month which translates to
USD7,400 to USD37,000 in coverage. Table 1
gives an overview of our existing m-insurance
programmes offered in collaboration with BIMA.
We have seen encouraging take-up numbers in our
existing markets, particularly in Cambodia where
Smart Axiata has added 80,000 new m-insurance
subscribers each month between December 2015
and February 2016. As a result, Smart is now the
top provider of life insurance for Cambodians,
especially to low-income households. In addition
to coverage, our partnership with BIMA also takes
on an educational component as BIMA’s agents
actively engage with subscribers to educate them
on the importance of insurance.
XL Axiata launched its Petani App
in 2016 as part of its effort to bring
the benefits of digitisation and
connectivity to the Indonesian
farming community in Central
Java.
The application is a platform that provides
farmers with digital facilities providing
them with timely and relevant information,
communication and education. The Petani App
is delivered through High Throughput Satellite
(HTS) internet connectivity in order to reach
remote areas that fall outside the conventional
Empowering farmers through digitisation
cellular network. The satellite access provided
by XL is capable of providing high speeds and
efficient spectrum use in a localised area.
Axiata is keenly aware that agriculture remains
an important business activity in many of its
operating countries, and has been a staunch
supporter of leveraging on digitisation and
technology to improve agricultural productivity.
The Petani App joins other agriculture-based
services such as the Farmer’s Friend initiative
in Sri Lanka. The focus on specific community
groups is an essential component of Axiata’s
sustainability strategy to maximise the impact
of our presence in our operating markets.