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Introduction
BEYOND SHORT-
TERM PROFITS
BEYOND SHORT-TERM PROFITS 31
Axiata Group Berhad | Sustainability & National Contribution Report 2016
National
Contribution Report
BEYOND
SHORT-TERM PROFITS
Dialog is a participant of
the eZ Cash mobile money
network,
which
allows
pensioners across Sri Lanka
to receive their monthly
pension payments through
their mobile wallet.
Helping pensioners access their retirement funds
Robi launched Maya Apa Plus,
a personal digital well-being
assistant, in collaboration
with Maya Apa, a woman-led
technology startup. Aimed
at Robi subscribers, Maya
Apa Plus provides credible
advice on personal, health or
psychological issues which
is often difficult to obtain in
Bangladesh.
Empowering women’s enterprises
This can sometimes put lives at stake when
dealing with health emergencies such as
heart attacks or depression.
The Maya Apa Plus service provides Robi
users with around-the-clock support from
Maya experts, with responses to questions
answered typically within ten minutes.
The service also includes an offline SMS-
based pay-per-use model to access Maya
Apa Plus services. The SMS service lets
Robi users ask health and psychological
questions either in Bangla or English. The
service also offers subscription-based
SMS tips from the experts on health and
psychosocial issues.
The launch of the service underlines
Robi’s and Maya’s commitment to
taking digital healthcare and well-being
services to everyone in Bangladesh.
At present, the service receives over
500 questions from users across the
country every day. Maya Apa received
the ICT Innovation Fund Award from
the Government of Bangladesh in 2016
in recognition of its efforts to promote
healthcare in the country
By subscribing to the service, pensioners
are able to request for up to Rs. 25,000
of their pension to be instantly remitted
to their eZ Cash account. These funds
can then be used to pay for their utilities,
insurance premiums and other payments
from the convenience of their mobile
phones. The funds can also be transferred
to other users or withdrawn in part or full
from any of the 16,000 eZ Cash merchants
across the country.
The service, a collaboration with the
Sri Lanka Department of Pensions,
leverages on the security and speed of
mobile money transfers to ensure that
pensioners receive their funds promptly
and securely. It also gives pensioners
better control of their funds, as they
will be the sole custodians through their
mobile phones. eZ Cash is a pioneering
service and the largest licensed mobile
money service in Sri Lanka. All pensioners
are eligible for this service after
submitting the application documents to
the Department of Pensions.