In our 2013 Report we introduced Axiata’s commitment to triple bottom line management (economic, environmental
and social) in line with our broader goal of Advancing Asia. Our approach is driven by our four sustainability pillars:
‘Beyond Short-Term Profits’, ‘Nurturing People’, ‘Process Excellence’ and ‘Planet & Society’. In 2014, we continued to
refine our approach to sustainability, fine-tuning the operations under each of these pillars. Each of our OpCos follow
a similar prespective in line with the Group’s overall approach to sustainability, making relevant modifications, to cater
to their respective markets.
Over the last year, three key changes were made to our central sustainability pillars. The changes are depicted in the
diagram below.
The Management
Approach
1. Beyond Short-Term
Profits
Being a long term operator in each of our OpCo
countries, our focus and attention has always been on
long term investments. These investments have made
significant contributions to the economies of the
countries we operate in. Apart from providing
connectivity voice and messaging services, our digital
services have created value beyond commercial
motivation. Where possible, steps have been taken to
proactively partner with initiatives supporting digital
ecosystems, and playing our role in growing the
mobile world community.
Our training programmes help employees achieve
personal growth and professional development
creating a team which has the potential to provide
leadership not just in our operating country, but
throughout the region. We endeavour to provide
state-of-the-art facilities to our employees and to
make available new opportunities for personal and
professional growth. Continuous attempts are made
to benchmark our employee benefits in line and
above the industry and our markets whenever
possible. We conduct annual employee engagement
surveys to obtain employee feedback and to help
refine our management strategy and approach.
2. Nurturing People
Long-Term Investments
Services Beyond
Commercial Motivation
Digital Inclusion and
Digitised Ecosystems
(NEW)
Global Mobile Development
Nurturing Future Leaders
Culture of Integrity
Inclusivity
Conducive Workplace
axiata
group berhad
sustainability report
2014
014 015
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