Axiata Group Berhad - Sustainability Report 2014 - page 12

Dear Stakeholders,
Affordable connectivity with innovative
technology and nurturing talent are the
key drivers in our journey of advancing
Asia. As a long-term investor, business
sustainability is important to us, which is
motivated by our long-term aspirations
and supported by our short-term goals.
BEYOND SHORT-TERM PROFITS
Our Commitment to Long-Term
Investment
Our investments go back more than 20
years in Bangladesh, 19 years in Sri Lanka
and 17 years in Cambodia. Our business focus
has always been on long-term value creation
rather than on short term gains. We have
been the leading investor in long-term
growth in all our different markets.
Our Commitment to services Beyond
Commercial Motivation
Across the Group, we have invested RM4
billion in capital expenditure last year,
increasing connectivity, enhancing reliability,
and facilitating access across our network.
We strive to be the leader in introducing
new technology to our markets. Last year,
we became the first operator to introduce
LTE to Cambodia and the first 3G enabled
operator in Bangladesh. We ensure that new
technology and connectivity is not only
limited to the urban areas in our footprint.
More than 19,500 sites constituting almost
49% are currently positioned in rural areas of
our OpCo countries.
2014 saw Axiata taking further steps to enable sophisticated
digital ecosystems for our 260 million customers*. Our
footprint grew as we expanded our network coverage and
made
connectivity
more affordable to diverse social
segments. We have facilitated access to state-of-the-art
digital
technology
through low cost as well as high-end
devices whilst nurturing our
talent
pool of 25,000* people
across the region.
This report focuses on Axiata’s four sustainability pillars
(4P’s): ‘Beyond Short-Term Profits’; ‘Nurturing Our People’;
‘Inculcating Process Excellence’; and ‘Responsibility to Planet
and Society’. This report examines each of these four pillars
and reports on how the Group has been adding value in
each of these areas.
TOWARDS
ADIGITAL
FUTURE
* Includes Idea and M1
axiata
group berhad
sustainability report
2014
010 011
/
President & Group CEO
Statement
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