2014
2014
2014
2014
2014
2014
2015
2015
2015
2015
2015
2015
7.7
2.0
45
3.3
42.9%
13.0
213
7.3
1.7
43
3.1
41.8%
12.2
191
start-up ventures which the Company
had foreseen. Celcom recorded its first
revenue climb in the fourth quarter of
2015, up by 1.0% QoQ. Meanwhile for the
full financial year 2015, Celcom registered
a mobile data revenue growth of 21% and
mobile internet revenue growth of 48%.
Outlook for 2016
Moving forward to 2016, Celcom expects
to see a horizontal overall market with
a sustained decline in voice and SMS
revenue countered by strong data growth.
Adding to this is the recent move by the
Malaysian government to implement a
larger reallocation of spectrum in the 900
MHz and 1800 MHz band.
Despite these challenges, the Company
will continue its commitment to deliver
superior customer experience and
provide superior mobile data offerings. IT
transformation issues from2014/2015 have
all been fixed and customers can expect
to see a rejuvenated Celcom in 2016.
Celcom’s strategic focus will centre on
revamping customer experience, infusing
digital into the customer experience while
driving product innovations. The Company
will continue to deliver high quality
services to its customers whilst protecting
their privacy and digital interest.
2016 will see an aggressive investment
in technology to further accelerate the
upgrading of its network to deliver a great
data experience for customers. Focus
will be placed on strengthening 4G LTE
infrastructure that supports customers
need for speed in their data experience.
Celcom will also continue its focus on
Next Generation revenue streams with an
emphasis on fixed mobile convergence
with a view of becoming a trusted data
service provider, thereby setting firm
foundations for capturing data leadership
in Malaysia.
REVENUE
PAT
BLENDED ARPU
EBITDA & EBIDTA
MARGIN (%)
SUBSCRIBERS
BLENDED MoU
-5%
-14%
-8%
-6%
RM Billion
RM Billion
RM
RM Billion
Million
Minutes of use/sub/month
• Transformational year
delivering results with
improved profitability
• Data a key business driver
with data traffic growth of
54%
YoY
• Commercial
4G LTE
services launched
nationwide, available in
35
cities and areas
• Significant reduction in USD
debt to strengthen financial
position
About XL
As
one
of
Indonesia’s
leading
telecommunication service providers,
XL offers an array of innovative
telecommunications
products
and
services ranging from voice, SMS and
Value Added Services (VAS) to mobile
data covering more than 90% of the
population throughout Indonesia. With
over 19 years of experience, XL armed
with deep understanding of its subscribers
needs, is credited with bringing cellular
services to ordinary Indonesians when
it introduced the budget ‘IDR1/second’
programme in 2007, allowing more
middle and lower income groups access
to cellular services. XL has grown from a
small company offering basic telephony
services into one of the country’s largest
telecommunications companies, with
extensive network infrastructure and
services.
axiata group berhad | annual report 2015
097
