• Launched mobile Point of Sale
solution M1 mPOS
• Launched M1 Data Passport
service
• Launched Singapore’s
first
best value SIM
-only
plans mySIM
• Singapore’s
first 2Gbps
to 10Gbps
GPON
services, M1 XGPON
• Launched Singapore’s best value
prepaid top up, Super Data
telecommunication equipment, as well as
licences issued by the Media Development
Authority of Singapore for the provision
of Internet content.
M1
operates
nationwide
4G/LTE
Advanced, 3G/HSPA and 2G mobile
networks, capable of download speeds
of up to 300Mbps and upload speeds of
up to 150Mbps. Through these networks,
it provides customers with a wide range
of data, voice and value-added postpaid
and prepaid mobile services. To cater to
its customers’ varied needs, M1 offers
service plans with a choice of data and
voice bundles that customers can take up
with or without a device.
M1 makes available to its mobile and fixed-
line customers International Direct Dial
(IDD), as well as an International Calling
Card service. M1 also trades wholesale
voice minutes with other international and
local service providers, and provides dark
fibre services to carriers and data centres.
Since September 2010, M1 has been
offering residential customers a range of
fibre broadband services with speeds of
up to 1Gbps, including fixed voice and
other value-added services. The Company
offers an extensive suite of mobile and
fixed services to the corporate segment.
Business Review 2015
The mobile segment remains the main
contributor to M1’s overall revenue. In
2015, its postpaid mobile segment,
comprising 62.0% of mobile customer
base, contributed 88.5% to mobile
telecommunications revenue. During
the year, M1 added 46,000 postpaid
customers growing its postpaid base to
1.195 million, representing a market share
of 24.6%.
Driven by faster networks and devices,
mobile data usage grew to an average
data usage per smartphone customer of
3.3GB per month in the fourth quarter of
2015, up from 3.0GB per month a year
ago. As of end 2015, 74% of postpaid
customers had migrated to tiered data
plans, compared to 68% a year ago.
Throughout 2015, M1 continued to
enhance and expand its products and
services. It partnered with the Maritime
and Port Authority of Singapore on
Singapore’s first Corporate Data Pooling
Plans, offering corporate customers
shared mobile data bundles of up to
100GB. It also introduced new postpaid
bundles, mySIM, to provide better value
for customers. The Company launched
the M1 Data Passport service, enabling
customers to use local data bundles
overseas and by end 2015, had expanded
to 29 destinations worldwide. Additionally,
it also launched an unlimited in-flight data
roaming service for customers to enjoy
continuous connectivity when travelling.
M1 grew its prepaid mobile customer
base by 30,000 to 733,000 in 2015. The
growth was driven by various marketing
campaigns,
promotions
and
new
offerings. Prepaid customers were able to
use existing local bundles in Malaysia and
Singapore through data roaming on M1’s
partner networks. It also launched Super
Data, Singapore’s best-value prepaid top
up to cater to customers’ increased mobile
data usage.
Fibre services continued to gain traction
with customers in 2015. Efforts to drive
take up of fibre broadband resulted in M1
adding 25,000 new customers, increasing
its fibre customer base to 128,000. In April
2015, the Company was appointed by
the IDA as its Home Access programme
partner to deliver high speed fibre
broadband Internet access to low-income
households.
M1 continued to drive growth within
the corporate segment with its range
of connectivity solutions. This included
Singapore’s first 2Gbps to 10Gbps GPON
fibre services and an expanded suite of
cloud-based managed services. In 2015,
the Company was appointed by the owners
of Singapore’s NGNBN, NetLink Trust, to
install fibre optic connectivity for M1’s
corporate customers, further streamlining
M1’s fibrerisation process and enhancing its
ability for better service delivery.
About M1
M1 is Singapore’s most vibrant and
dynamic communications company,
providing mobile and fixed services to
more than 2 million customers. Since the
launch of commercial services in 1997, M1
achieved many firsts, including the first
operator to offer nationwide 4G service, as
well as ultra-high-speed fixed broadband,
fixed voice and other services on the
Next Generation Nationwide Broadband
Network (NGNBN). With a continual focus
on network quality, customer service,
value and innovation, M1’s mission is to link
anyone and anything; anytime, anywhere.
The
Company
holds
Facilities-
Based Operator and Services-Based
Operator licences issued by the
Infocomm Development Authority of
Singapore (IDA), for the provision of
telecommunication systems and services.
M1 also has a Telecommunication Dealer’s
Class Licence for the import and sale of
axiata group berhad | annual report 2015
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