About Smart
In January 2014, Smart launched its
4G LTE network and became the first
and only mobile operator in Cambodia
to provide true 4G services. 4G LTE
powered by Smart, the fastest mobile
Internet in Cambodia, is now available
in all 25 provinces. Smart also provides
2G, 2.5G, 3G and 3.75G mobile services,
supporting the very latest in multimedia
and mobile Internet services as well as
international roaming across more than
190 countries. Its extensive nationwide
network coverage is available across all
25 provinces in Cambodia, covering more
than 98% of the population.
Through its partnership with Apple, Smart
is the only telecom operator partner of
Apple in Cambodia to offer iPhones and
iPads. Moreover, Smart is the exclusive
partner of Universal Music in Cambodia,
delivering world class entertainment to
the people of Cambodia.
Smart has been awarded as the Asia
Pacific Emerging Market Telecom Service
Provider of the Year 2015 by Frost &
Sullivan. In the same year, Smart was also
awarded as the Best Telecommunications
Company Cambodia 2015 and Best CSR
Company Cambodia 2015 by Global
Banking and Finance Review.
The company’s workforce consists of
more than 1,000 people including local
and foreign experts. Smart is committed
to its customers, employees and the
people of Cambodia in delivering its
promise of improving their lives under the
slogan “Live. Life. Be Smart.”.
Business Review 2015
Following the successful merger of
Latelz Co., Ltd. and Hello Axiata in
2013, Smart has grown in strength and
competitiveness to become a leading
mobile telecommunications company in
Cambodia serving more than 7.6 million
subscribers and generating total revenue
of USD232.6 million in 2015. Smart has
invested USD64 million focusing on
rolling out its 4G LTE network which is
now available across all 25 provinces
in Cambodia and in mobile Internet
infrastructure.
In 2015, Smart made significant
advancement in digital entertainment with
the launch of Smart Music, the first music
streaming app in Cambodia, through an
exclusive partnership with Universal Music.
The app allows users to enjoy more than
a million international and local songs
both online as well as in offline mode. To
strengthen Smart’s branding as a lifestyle
brand, the company hosted concerts with
international superstars Demi Lovato and
Jessie J during the year. As the official
telco partner of Apple in Cambodia, Smart
is presently the only operator distributing
Apple iPhones at reasonable prices with
attractive bundle plans in Cambodia.
Smart remained firm in its efforts to
provide affordable mobile tariffs and
offerings to its subscribers. In 2015, it
introduced Power+, Flexi 1000 and the
upgraded Super 60 plan. These plans
come as an addition to highly affordable
products and promotions such as the
Smart Xchange program and unlimited
social network packages. The Company
continued to provide exciting VoIP
packages for international calls as well as a
vast array of Value Added Services (VAS)
such as Smart Loan, iCall uPay, Smart
Tunes and Smart Box.
Launched in 2015, Smart’s mobile money
service SmartLuy offers a wide range of
payment and money transfer services.
Through its partnership with Bima, the
Company also offers life micro insurance
to customers and has grown to become
the largest provider of life insurance in
Cambodia.
2014
2014
2014
2014
2014
2014
2015
2015
2015
2015
2015
2015
179.6
32.4
1.93
76.1
42.4%
6.5
228
232.6
56.5
2.20
115.6
49.7%
7.6
237
REVENUE
PAT
BLENDED ARPU
EBITDA & EBIDTA
MARGIN (%)
SUBSCRIBERS
BLENDED MoU
30%
74%
52%
16%
USD Million
USD Million
USD
USD Million
Million
Minutes of use/sub/month
BUSINESS
REVIEW
axiata group berhad | annual report 2015
104
