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PLANET & SOCIETY
60
Axiata Group Berhad | Sustainability & National Contribution Report 2016
PLANET &
SOCIETY
Empowering Malaysians through CR initiatives
Celcom, as a leading provider
of
telecommunications
services
in
Malaysia,
focuses its initiatives on
education, entrepreneurship
and on empowering the
underprivileged.
CR initiatives delivered in 2016
include:
Cybersafe Talk for secondary
school children
The increasingly interconnected online
world has exposed youth to new risks
and threats including cyber bullying
and online predators. As a provider of
online services, Celcom embarked on a
nationwide campaign involving some
100,000 secondary school students
across 964 schools to create awareness
of these risks and issues. The campaign
focusedon helping students and teachers
better understand what constitutes
cyber bullying and the effects that these
actions may have on other students. The
programme also dispensed a number of
do’s and don’ts to discourage students
from engaging in the activity as well as
other undesirable online habits.
#1
#3
#4
Strategic Entrepreneurial
Collaboration with public and
private universities
#2
Celcom worked together with the
Ministry of Higher Education to develop
entrepreneurship among participating
university students. Varying programmes
were held at several institutions of higher
education nationwide including:
o Universiti Malaysia Terengganu
o Universiti Utara Malaysia
o Universiti Malaysia Perlis
o Universiti Tun Hussein Onn
o Universiti Teknologi MARA
o Universiti Malaysia Kelantan
The aim of Celcom’s participation was to aid
students in the development of their own
enterprises and to market their products
via Axiata’s 11street e-commerce platform.
Activities also included:
o Internship placements for students at
Celcom and Celcom’s business partners
o Development of a Students’ Lifestyle
portal
o Enhancing Celcom Business Solutions
and Services for the universities
o CR initiatives
o Opportunities for Celcom employees to
further their education
o Developing income-generating activities
Ultimately, Celcom’s collaboration with
the universities is to nurture students and
to work together with the institutions to
develop mutually beneficial collaborations.
Digital Communication
Partner of MDEC’s
e-Usahawan Programme
Unlimited calls for rubber
smallholders through
XPAX@KKLW
Celcom became the official Digital
Communication Partner for MDEC’s
e-Usahawan Programme aimed at
students through the country’s Technical
Vocational Education and Training
(TVET) institutions nationwide. Under
the terms of the MoU, Celcom will
support the programme by providing
4G connectivity on campus as well as
WiFi infrastructure in TVET campuses.
The programme benefits over 400,000
TVET students across 462 institutions
including universities and colleges.
Presently, Celcom has 4G coverage and
set up Celcom WiFi at 95 and 45 TVET
campuses respectively. Through Celcom’s
participation, TVET students enjoy better
and faster connectivity to further develop
their entrepreneurial projects.
In its efforts to bridge the digital divide
within pockets of Malaysian communities,
Celcom has agreed to provide unlimited
calls within its network to registered
members of the Rubber Industry
Smallholders Development Authority
(RISDA). Some 1.5 million members have
registered with the service as at the
end of 2016. The aim of the programme
is to enhance connectivity among
smallholders whose estates may be
located in remote regions of the country.
Through XPAX@KKLW, Celcom hopes to
modernise the community and improve
their respective economic livelihoods.
The programme also sees the setting up
of WiFi Hotspots in strategic locations.