STRATEGIC JOURNEY TOWARDS
SHAPING THE FUTURE OF
TELECOMMUNICATIONS
We have started building a New Generation Digital Enterprise for Phase 3 of our lifecycle
Axiata has now completed two distinct phases since our inception as an independent company in 2008. With the
conclusion of Phase 2 in 2015, we have firmly established Axiata as a Regional Champion providing voice and data
telecommunication services, digital applications and infrastructure services to nearly 275 million customers in nine
countries. Since beginning our journey in 2008, we have increased our customer base by 7x and doubled our revenue,
profit and market capitalisation as at the end of 2015.
Today, Axiata generates annual revenue close to RM20 billion with Earnings Before Interest, Tax, Depreciation and
Amortisation (EBITDA) of RM7.3 billion and market capitalisation of RM57 billion. We rank number two in subscriber base,
number four in revenue and number five in market capitalisation against other regional mobile players within Southeast
Asia and South Asia
1
.
AXIATA’S STRATEGIC OBJECTIVES
Building on this solid footing, and in a time of fundamental change to a Digital Economy, we are now embarking on Phase 3 of our growth
which we have dubbed “Axiata 3.0”. In this phase we are focused on redefining and digitizing our operating model at both Group and Operating
Company (OpCo) level.
In line with our long term outlook, the objectives of “Axiata 3.0” further build on our previous ‘Regional Champion’ key performance areas which
will continue to underpin our strategy and which we have consistently enunciated as a feature of our balanced approach to growth:
•
Best Financial Performance
: Revenue, Market Capitalisation and Return on Invested Capital (ROIC) benchmarked against other telco
groups within Asia
•
Top Employer/Talent Factory
: Management talent pool and level of employee engagement benchmarked against high performing
companies worldwide
•
World-Class Processes
: Processes benchmarked against peers and Net Promoter Score (NPS) ratings
•
National/Social Contribution
: Recognised as top 10 national development contributor
Pre 2008
≤ 2007
Phase 0
‘07/‘08
Phase 1
‘08/‘10
Phase 2
‘11/‘15
“Axiata 3.0”
‘16/‘20
Building the
Footprint
Forming an
Independent
Company
Building a
New Distinct
Company
Creating a
Regional
Champion
Building the New
Generation Telco
(Defining the
Company)
(Redefining
the Group)
(Reimagining the
Enterprise AND
the Industry)
1
Notes / assumptions on ranking: a) Axiata customer base, revenue and market capitalization are benchmarked against regional peers with footprint within the Southeast Asia and
South Asia region. b) Revenue adjusted based on LTM at 31 Dec 2015 and Forex rate conversion of average 1 Jan 2015 – 31 Dec 2015. c) Market Capitalization based on Bloomberg
forex adjusted to RM on last trading day closest to 31 Dec 2015.
axiata group berhad | annual report 2015
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