KEY PERFORMANCE
INDICATORS
As a Group, Axiata is firm on setting its Key Performance Indicators (KPIs) based on the Group’s strategic direction and vision of being a
regional champion. Below is our progress on the KPIs measured and published each year.
REVENUE GROWTH
Revenue growth measures
overall YoY growth of the
Group.
ROIC
ROIC is defined as EBIT less
tax over average invested
capital
EBITDA GROWTH
EBITDA growth measures
overall YoY growth of the
Group.
ROCE
ROCE is defined as EBIT
less tax over average capital
employed
¹ Based on constant currency
² Based on actual currency
FY15 has been a challenging year for the Group primarily
due to slowing industry growth in Malaysia as well as intense
competition in most countries where we operate. Despite
strong performance from Operating Companies (OpCos) in Sri
Lanka, Bangladesh and Cambodia, the Group performance was
adversely impacted by operational performance in Malaysia
and Indonesia. Within Malaysia, Celcom’s overall recovery was
hampered by a flat growth market. On the other hand, XL’s
transformation agenda is well on track and continues to gain
momentum.
The Group fell short of FY15
target by 1.0 percentage point
(pp)
The Group fell short of FY15
target by 1.1 percentage point
(pp)
ACHIEVEMENTS
FY2015 KPI
2015
1
2015
1
2015
1
2015
1
2015 KPI
2015 KPI
2015 KPI
2015 KPI
2015
2
2015
2
2015
2
2015
2
6.3%
4.1%
7.7%
6.7%
-0.2%
-2.2%
7.7%
6.6%
4.0%
4.0%
8.7%
7.7%
axiata group berhad | annual report 2015
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