Basic HTML Version
A LOOK
BEYOND PROFITS
2012 saw another strong year for Axiata Group Berhad
(Axiata or the Group) with all our Operating Companies
(OpCos) registering improvements in terms of revenue
and profit, exceeding all key targets set for the year.
Whilst our 2012 Annual Report details the Group’s
financial performance, governance and transparency
practices as well as outlines our strategy for growth and
sustainable profits, this book provides a deeper look at
how Axiata operates as a responsible organisation.
Beyond profits, Axiata looks at the sustainability of its
business holistically, taking into account the social and
environmental aspects of our business. Operating
responsibly at Axiata is about obtaining a balanced
“triple bottom line” of “People, Planet and Profit”.
This book focuses on how the Group operates in terms
of the “People” and “Planet” aspect of the equation. It
also highlights the Group’s efforts towards caring for the
Community, Environment, Marketplace and Workplace.
4