Financial Outlook

Our strategic direction for 2024 is to drive the execution of Axiata’s five portfolio vectors and five business strategies, centred around reinforcing our position in the market and setting the stage for future growth. The immediate aim is to reinforce foundational strengths and ensure we continue to meet the evolving needs of the market efficiently. This also involves a cultural shift within the Group to adapt to the changing landscape and aspirations. Our priorities for the year include:

1. Focusing on market repair and unlocking merger synergies through CelcomDigi
2. Further our delayering efforts on the structural transformation of XL Axiata and Link Net to deliver on the expanded home pass and establish a solid presence as a provider of converged mobile, fixed broadband and content services.
3. Launching Boost Bank in Malaysia to redefine digital banking and, more importantly, contribute to expanding financial inclusion for the underbanked and unbanked communities.
4. Capture value from the proposed Dialog and Bharti Airtel Limited merger, which will solidify our presence as a leading telecommunications company in Sri Lanka.