NATIONAL CONTRIBUTION REPORT
62
Axiata Group Berhad | Sustainability & National Contribution Report 2016
M1 is Singapore’s most vibrant and dynamic communications company, providing mobile and fixed
services to over two million customers. Since the launch of commercial services in 1997, M1 has achieved
many firsts, including being the first operator to offer nationwide 4G service, as well as ultra high-
speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband
Network (NGNBN).
M1 is committed to conducting its business
in a responsible, ethical and sustainable
way. M1 aims to create long-term value
for its stakeholders, make a positive
impact on its community and minimise its
environmental footprint.
Investments in Network and Systems
Since inception, M1 has investedmore than
S$1.9 billion to expand and upgrade its
mobile and fixed network infrastructure.
M1 announced the deployment of
Singapore’s first nationwide commercial
HetNet (heterogeneous network) in
2016. In addition, it also announced
the deployment of the nation’s first
commercial NB-IoT (narrowband Internet-
of-Things ) network.
Quality Products and Services
M1 collaborated with the Info-
communications Media Development
Authority (IMDA) in 2016 to provide
broadband access to students and
persons with disabilities from low-
income households under the NEU
PC Plus Programme. Through this
programme, eligible applicants receive
a complimentary 4G or fixed fibre
broadband connection for three years.
Additionally, M1 launched an integrated
Smart Activity Monitoring Service
enabling caregivers to non-intrusively
monitor the safety of vulnerable seniors,
particularly those who live alone.
Regulatory Compliance
M1 is committed to the responsible and ethical
conduct of its business, in compliance with
all applicable laws and regulations. It also
supports voluntary codes and best practice
guidelines for the benefit and protection of its
stakeholders and society at large.
Data Protection
M1 respects customers’ privacy and does not
collect, use or disclose customers’ personal
data in ways other than as permitted under
applicable laws, including the Personal Data
Protection Act 2012 (Act). All M1 employees
are trained on their obligations under the Act,
and undergo e-learning refreshers annually to
ensure they are kept up-to-date with the Act.
Employee Welfare and Development
M1 offers employees competitive remuneration
packages commensuratewith their experience,
performance and job responsibilities. The M1
Share Plan, adopted in 2016, helps retain talent
and align the interests of eligible employees
with shareholders of the company.
M1 is also committed to employees’ physical
and mental health and well-being, and
provides full-time employees with outpatient
and inpatient medical coverage, regular health
screenings, and group insurance coverage.
Environmental Footprint
Energy from both renewable and non-
renewable sources continued to be
the main resource consumed in the
provision of M1’s services. In 2016, M1’s
mobile networks, offices and data
centre operations used 62,387,979kWh
of electrical power, 2.5% higher than
2015. The greater energy consumption
supported the increase in business
requirements including the deployment of
approximately 200 new base stations to
enhance coverage.
Corporate Responsibility Initiatives
M1 and the Arts
M1 has been supporting the arts since
1997. Over the years, M1 has worked
with various arts groups to help grow
the quality, diversity and depth of the
Singapore arts scene. In recognition
of its contributions to the arts, M1 was
presented with an award at the National
Arts Council’s Patron of the Arts Awards
in 2016 for the 17
th
consecutive year.
Sports with a Cause
M1 works with Netball Singapore in
promoting netball to the community and
schools. Some of its key initiatives include
the M1 Schools Challenge League, the M1
Talent Identification Programme and the
M1 Age Groups KL Tour, which help create
fresh opportunities for young sporting
talent to excel.
SUSTAINABILITY AT OUR ASSOCIATES
S
i
n
g
a
p
o
r
e