16 / 123
Axiata Group Berhad | Sustainability & National Contribution Report 2016
INTRODUCTION
14
At its core, our business is about
helping our customers across
Asia better connect with each
other and the world by piecing
together the best in innovation,
connectivity and talent. Our
presence in ten major Asian
countries has given us a unique
opportunity togrowour business
while helping to improve the
overall quality of life for our
customers and communities
through the provision of digital
connectivity.
For Axiata, sustainability is a priority business
imperative. Our sustainability management
adopts a similar perspective and addresses
the ways we can best maintain our presence
in these countries over the long term while
building positive value in them.
We have identified four key areas
instrumental in achieving the aforementioned
goals. These areas have been mapped onto
our 4Ps framework, and collectively form the
foundation of our sustainability framework.
OUR MANAGEMENT
APPROACH
Long-Term Investments
Services Beyond
Commercial Motivation
Global Mobile Development
Conducive Workplace
Nurturing Future Leaders
Culture of Integrity &
Performance
Digital Inclusion and
Digitised Ecosystems
Inclusivity
Beyond
Short-Term
Profits
Nurturing
People
The 4Ps are specific and unique to our goals
and vision, and guide our growth as a regional
telecommunications company.
Our commitment to the long-term
development of our businesses in the
countries where we operate ensures
that our investments create long-term
value. These investments, involving
substantial infrastructure development
projects, not only contribute to the
economic development of these
countries but also provide vital
connectivity services that improve
the quality of life. Our commitment
to the long term also extends to the
development of digital ecosystems
in our markets, and to leading
developments in the global mobile
industry. Axiata, a member of the
GSMA and GSMA Foundation, is
helping develop mobile innovations
that empower and enrich communities.
Axiata delivers initiatives to develop
talent both internally and externally. Our
internal initiatives are designed to help
our employees reach their full potential
in both their personal and professional
lives through our comprehensive
development programmes. These
programmes equip our employees with
skills they need to succeed at Axiata
and to become future leaders for the
Group. Meanwhile, we also focus our
efforts on developing external talent
through the Axiata Young Talent
Programme (AYTP). AYTP is a unique
learning opportunity that aims to
nurture and develop future CEOs and
leaders from the youth in Malaysia.
Sustainability Pillar Key Focus Area
Beyond Short-
Term Profits
Long-term
Value Creation
Nurturing People
Talent Development
Process Excellence
and Governance
Operational
Excellence
Planet and Society
Community
Outreach
Axiata 4Ps Sustainability Framework