VISION, CODE OF CONDUCT AND
CORE VALUES
CODE OF CONDUCT
Axiata is committed to conduct its business fairly, impartially
and in full compliance with all applicable laws and regulations in
Malaysia and in countries where the Group has operations.
The Group’s professionalism, honesty and integrity must at all
times be upheld in all of the Company’s business dealings by all
employees.
ENHANCED PRIVACY AND DATA PROTECTION
As Axiata embarks on its journey towards becoming a New Generation Telco, we remain committed to respecting and protecting the
data and privacy of our 275 million customers throughout our regional footprint of nine countries across Asia.
Our commitment on privacy and data protection is available on page 88.
VISION
Advancing Asia, bringing together
connectivity, technology and people
Uncompromising Integrity and Exceptional Performance are our distinct values and key to our success as a regional champion.
We place great emphasis in building a culture based on these two values across the Axiata Group.
These two core values are incorporated into the existing values of the individual Operating Companies (OpCos) which includes, amongst
others, service excellence, teamwork, creativity and customer centricity.
Axiata has in place a Code of Conduct that serves as
documentation of our commitment in ensuring our business
dealings are conducted in a manner that is efficient, effective and
fair. Axiata ensures that it is the responsibility of every employee
to act in accordance with the policies detailed in the Group’s
Code of Conduct.
CORE VALUES
At Axiata, there are two core values that we embrace across the Group:
Uncompromising Integrity and Exceptional Performance. These two values define who we are and how we operate.
Exceptional Performance
Always pushing ourselves to deliver benchmarked
outstanding performance.
We are determined to be the winner, leader and best-
in-class in what we do. Whilst we are tough with
performance standards, we are compassionate with
people - we call it “Performance with a Heart”
Uncompromising Integrity
Always doing the right thing and fulfilling promises made
to earn the trust of our stakeholders.
We are committed to upholding the highest standards of
lawful and ethical conduct, and in demonstrating honesty,
fairness and accountability in all of our dealings.
axiata group berhad | annual report 2015
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